Watching TV in the Electronic Jungle

Watching TV was so simple for anyone who remembers life before cable. Today, we have more options than ever before – and more confusion. If you’re ready to go back to Square 1 and start all over again, here’s what to look at to reset your TV – or streaming content.

If you are still into watching live broadcast TV, which many do for news and sports, you could start with good old rabbit ears. That’s the term for an antenna – just in case you hadn’t known. Channel availability and picture quality depend on whether you can get a strong broadcast signal. Cable solved that issue nearly 50 years ago and gave us more choices. (Digital channels for broadcast offer more choices, though quantity should not always be confused with quality.)

Cable was simple. A cable company got the franchise for your community, and you paid – more and more without any recourse until satellite and the internet eventually gave you more options. The old cable companies and telephone carriers still have lines that carry the internet to most of America, but our “TV viewing” is changing at the pace of a revolution.

We have countless ways to get our programming because there are so many content providers and so many companies that package or bundle the programming we want to see. Even the carriers are becoming content bundlers and creators.

For this discussion, let’s focus on the systems that deliver content for viewing on a TV. Comcast’s Xfinity and Verizon’s Fios, the two major cable carriers in my area, still offer the most programming from traditional broadcasters and other producers. With more people spending more time at home, you probably want the most variety you can get to keep everyone happy. The cable companies still deliver by coaxial cable, and we know how to use their systems. You can watch content from Netflix, Amazon Prime, Disney Plus, etc. through your cable system, although you will need to pay for them either through the cable company or the content provider. However, convenience comes at a price. You can pay $5 or more for every cable box you have.

If you get your internet service from a cable/phone company, you may be able to stream your cable channel and – maybe – save the cost of the boxes. Why maybe? Xfinity, for example, has an agreement with Roku to stream content over TVs that use it as the streaming service. If you have a Roku-equipped TV, you can add the Xfinity channel from your Roku Home page by clicking on Add Channels. If you don’t have a Roku-equipped TV but have a TV with a USB port, you can buy a Roku connection device for as little as $30 and use your home Wi-Fi network. Your payback period is six months, and quality depends on your network.

You can get Roku boxes from Xfinity, which you pay for as with the old coaxial cable box, but we found a price break of sorts. We have nine TVs in our house, including one we carry out onto the back deck. By paying $40 per month for DVR service, we’re only paying for five Roku boxes; the rest are “free.” The advantage to the Roku boxes is that they’re not tied to a coaxial cable, giving us more flexibility.

We just installed this system, so we’ll need to get some operating experience before we can report on its success – or lack of it.

If you watch all your content on a computer or mobile device, the question of a cable box or Roku box is moot. If you don’t want to use your cable company to get cable-like viewing for broadcast TV stations and programming such as news and sports, there are numerous streaming providers.

What will work best for you? The variables include:

  • Broadcast signal strength for some live TV
  • The provider of the content you watch
  • Your preference of cable or internet-based content delivery
  • The devices you watch on and the number of devices you use at any given time
  • Your internet connection
  • Your Wi-Fi network
  • Your TV/internet budget

We can help you sort through the possibilities to put together a package that will meet your priorities, and we can install and configure any equipment you need. Call us – 973-433-6676 – or email us to discuss your wants and needs.

Streaming in the Cord-Cutting Era

A lot of people have been cutting the cord from cable TV and satellite providers to get more flexibility in choosing their content and not having to pay for content they’ll never watch. But the plethora of streaming content providers could create an environment that’s not a whole lot different from the cable/satellite experience. And, you might even wind up paying just as much money, if not more.

We came away from a recent Disney conference with the distinct feeling that Netflix is destined to go the way of Blockbuster, at least in terms of being the only source for content. Remember them? They’re the company that basically had a lock on the videocassette rental market until the worlds of Netflix and On Demand made video rentals as easy as pushing a few buttons on your remote. If you want to rent a DVD, you can order it from Netflix or find a Redbox machine.

Most people, however, prefer to get their video content via the internet, cable or satellite, and those who hold the rights to that content are getting ready to scale up an access war. Netflix, in addition to producing its own content, has also provided feature films and old TV shows to its own base of subscribers. They pretty much had the market to themselves, but that’s changing.

In case you weren’t paying close attention, Disney, which makes films, owns the ABC network and provides sports programming through ESPN, recently bought Fox’s movie studio and many of its non-news TV assets. That means Disney now has a huge library of content, and they’ve already started to move some of into “+” Channels, such as Disney+ and ESPN+. This allows them to stream selected content for a few bucks a month more, and you can’t get it anywhere else.

Disney is not alone. Netflix, Amazon and Hulu all have exclusive content in addition to hours upon hours of movies of all ages and genres. And each has its own subscription fees. HBO, Showtime and a few others still offer movies and original programming, and YouTube and Sling offer packages of TV content now found over the air (remember broadcasting?) or offered by various cable and satellite companies.

Finally, the field is getting more crowded with the entry of Apple TV+ and its original shows and movies.

Regardless of whether your content is delivered through a cable box or streaming internet or both, there will be a lot of hands out there for your money. And in all likelihood, you’ll pay for more content than you want unless somebody decides to offer single events, single movies or a single series of programming.

You’ll have to decide whether to cut the cord based on what you perceive will be your best value. The cable companies have an incentive to keep you because they can sell advertising. They also provide your internet access in most cases, and that gives them leverage in controlling what you pay for it.

The Triple Play packages (TV, internet and phone) are a staple of their business, and many subscribers find their balance of TV content and internet speed. One selling point for the packages is that you don’t use any data to watch the content delivered over the cable. The cable also provides better quality in most cases than high-def content streamed over a Wi-Fi network, though you can build a network to handle almost any need.

Cutting the cord but keeping the internet service could raise costs in two ways. First, if you need more bandwidth for streaming, it will cost more as a stand-alone service. Second, you’ll likely face data caps, which could limit how much streaming video you can watch or the speed at which you can watch it. Of course, more money can mitigate the cap issue, but don’t forget, the content providers are looking for more money for what they bill as premium content.

If you’re highly selective in the premium content you watch, cutting the cord and finding the right internet service may pay for you. But if you need the wider range of choices, you just might want to keep that cord connected.

We can help you make a decision by looking at your Wi-Fi network and the internet capacity you’ll need to support your viewing. Call us – 973-433-6676 – or email us to discuss your needs and set up an evaluation.

Apple TV+ – Delicious or Wormy?

Apple has announced it will launch its own TV streaming service this fall, Apple TV+. Apple will join Netflix, Amazon and others in providing content. We don’t what it will cost, and we don’t know if the experience will be delicious or full of worms. But we can count on Apple disrupting the market and changing the game. It’s how they play it.

Let’s start with the promises. Apple claims its new stream will be “the new home for the world’s most creative storytellers featuring exclusive original shows, movies and documentaries.” If you want a hint about if they’ll be able to keep that promise, they will debut with a sneak peek through a new Apple TV app that works across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices. You’ll be able to subscribe to Apple’s TV channels a la carte and watch them through the app.

You may want to look at Apple’s move as another reason to cut the cable cord, but we don’t see it that way. Even though increasing numbers of people are streaming programs through their TVs, in addition to computers and devices, cable companies are accommodating customers who want programming from “non-TV” providers. You can get Netflix, Amazon, Hulu and Apple – in addition to premium content providers such as HBO and Showtime – through your cable system. And why not? As gatekeepers, they’re happy to pick off a few dollars in subscriber fees from any and all content providers.

And it’s as a gatekeeper and content provider that Apple may be trying to maximize its hold on content viewing. Apple has a big market share of smartphones and an even bigger share of tablets – all in addition to a large base of Mac computers. But it’s way behind Roku and Amazon for connected TVs with only 15 percent of the market. Further, more than half of the nation’s TV streamers use Roku or Fire TV, and some 30 percent use smart TVs. Apple gets only 15 percent of the streamers. Clearly, Apple will need to partner with those who deliver content just as much as it will need to provide strong content to make this venture work.

We don’t know what Apple TV+ will cost, but various sources figure it will fall somewhere in the range of $10 to $15 per month. Apple could undercut the market with attractive intro deals. They have the resources to do it if they wish. With a push based on low prices and innovative programming, Apple could disrupt the industries that create and deliver content, especially in the short term. But history tells us that other industry giants will react to meet their own needs – and that some upstart will find a way to step on the giants’ toes.

Whatever happens, here are some things to keep in mind:

  • High-definition streaming requires a fast internet connection and a powerful Wi-Fi network. If you have multiple high-def TVs and a slew of devices, you’ll need lots of speed and capacity.
  • Many consumers get their internet from cable providers, and there are some things you need to balance when figuring out how much content to get from cable or the internet. Cable companies are willing to give you good internet speed if you’re a cable TV customer. If you are an internet-only customer, you may pay more for your connection, and you may face caps on how much data you can download. For the cable companies, it’s all about profitability.
  • How and where do you want to watch your content? Cable is good for big TVs for large groups, but you can take your devices anywhere. Consider the price of what you watch on. You can get a really good, fairly big TV for $500 or less, and you can pay twice that much for a mobile device.

We can help you make smart decisions about how and where you’ll watch programming by looking at the technology currently in your home and recommending what you’ll need to have a system that works for your preferences. Call us – 973-433-6676 – or email us for answers to your questions or to set up an appointment to discuss your needs.

‘Free’ Streaming

Not all streaming is meant to be shared – or least not shared with dozens of strangers around the world. Cable companies and content providers are concerned about lost fees as access credentials to programming are increasingly abused. They’re cracking down on piracy.

Stealing service has been a problem since the first electrical wires and meters were installed more than 100 years ago. For cable and content providers, it became an issue when the first cable wires were strung up. The problem has grown as technology has developed more content and more ways to get it. Putting aside the issue of whether it’s all overpriced, it costs money to develop and deliver the content we love to watch, and too much of it is “falling off the back of an electronic truck.”

We can watch content for free on our TVs when they receive broadcast signals. But for the most part, the only people who watch broadcast TV are those who have cut the cord and stream through their TVs on their internal Wi-Fi or wired networks. For them, a TV is a device, just like a tablet, wireless phone or computer.

Cable providers have relationships with content providers that enable subscribers to stream cable-delivered content or simply stream it from the content providers. You get a username and password, and you’re good to go. You can even share your account with others, and almost all of us have done it at one time or another, especially with Netflix or Amazon Prime. Some providers encourage it.

Unfortunately, some people have taken sharing too far. The content industry has been OK with sharing info with a few friends or family members, but the problems arise when those friends and family members start sharing access with their friends and family. It’s all gone viral, and it hasn’t gone unnoticed.

Every provider who issues usernames and passwords also has the means to track who is accessing content and where they’re watching it. They expect that subscribers will stream their programming when they’re traveling, and they can usually verify access privileges are being properly used. Most vacations are a week or two, and even if you move around a bit, you’re generally not in locations a world apart within the space of two days – or on the same day.

The industry can track possible abuse, and there are steps they can take – if they haven’t done so already – to limit access without alienating honest, rule-abiding subscribers. They can require all subscribers to re-enter or change passwords more frequently. It’s a risk for them because some subscribers may find this an inconvenience and drop their service. However, it’s one way to shut off access to a large number of pirates in one fell swoop.

They can also limit the number of shares they’ll allow. While Netflix, for example allows up to four shares for its most expensive plan, and providers such as HBO and DirecTV allow limited sharing. ESPN may have limits on how many streams are allowed, but that could be independent of limits placed by cable or satellite carriers.

The industry can threaten to cut off subscribers – or actually cut their cords – but that gets into all sorts of sticky legal and customer-service issues. For example, do you take action against the parents who gave their college-age kids access? Do you go after their kids? Do you go after the users of devices they believe are “invalid users?”

This problem will become more prominent on the industry’s radar screen because a lot of money is at stake. Content producers need to be paid for their product, and that payment depends on how many subscribers watch it. Cable and satellite companies pay fees to producers and collect fees from advertisers and subscribers based on the number of valid users. Nobody wants money taken off the table because of a discrepancy between subscribers and viewers.

Finally, all this sharing raises a nagging question in the back of our mind: If someone has access to an account that you pay for, how can they use this access for their own gain at your expense? Call us – 973-433-6676 – or email us for help in tightening up your access controls.

We’re Not Neutral on Net Neutrality

The intended repeal of net neutrality by the FCC will affect all of us. We’re likely to see the first changes as they affect the cost and availability of streamed programming and premium content; less is likely to cost more. We don’t know, yet, how it will affect search engines and your ability to find local businesses or anything else on the internet.

 Let’s start with a quick review of the history of the internet. It began as a level playing field for exchanging information worldwide, and it led to a communications revolution. It mightily disrupted the communications industry’s business models in every way imaginable.

Telephone calls, for example, are free or cost just pennies per minute to almost anywhere in the world. We can even make video calls for free. The internet, in this case, took away a revenue stream from traditional telephone carriers – and added a business capability for the cable TV industry.

Telephone service – or voice communication – became essentially a throw-in for telephone carriers and cable providers. Even if they were restricted in some markets in certain ways, at least one of each plus a satellite carrier could compete for your business. That led to service tiers and bundles of programming that customers were likely to buy.

Cable or satellite TV, in turn, was impacted by the internet. You don’t need a cable connection – or a satellite dish – to get all manner of visual content: TV shows, movies, etc. All you had to do was buy and install a good Wi-Fi system in your home and pay for fast enough internet service, and you could pick and choose what you wanted to watch.

This setup, which has continued until now, has allowed a number of smaller, innovative companies to get into the content business, either as producers or carriers. Companies that have innovated in some way, shape or form have become big-time players in the internet. Google, Amazon, Netflix, Microsoft and the like are relatively new companies that grew rapidly by exploiting technology.

But those companies are not ISPs (Internet Service Providers). The ISP business is essentially comprised of telephone and cable carriers, and that business has been commoditized. How many of us have switched ISPs at the drop of a hat to save a few bucks on basic services or add new features for very little additional cost? How many of us have simply dropped cable or satellite TV?

One of the factors that has contributed to our freedom of choice is Net Neutrality. Simply put, it is a governmental regulation that prohibits any ISP from blocking or slowing down virtually any content from virtually any provider. If you pay for 300-mbs internet service or 1-gigabit service, you can get it at that speed because the ISP can’t block it or slow it down.

That’s different from most cable or satellite TV services. Ever since their inception, they have sold blocks of programming in tiers. The more programming you want, the more you pay. If you want to pay less, you sacrifice choice – or you choose not to get high-definition service. That was OK because with Net Neutrality, you could get programming over the internet, and you could price your service more selectively.

The removal of Net Neutrality means that your internet service will now be bundled like cable/satellite TV programming. You want to stream Netflix or Amazon programming? There could be a premium charge for that. You want to stream sports or news programming? Your ISP can negotiate with the program providers to determine which ones they’ll carry and at what data speeds. No matter how it happens, your cost is likely to go up.

And there’s more. What about your favorite search engine? Why has Google fought so hard to become the dominant search engine? Why does Facebook keep trying to expand its user base? You know why: they can get more advertising dollars. Who doesn’t get any benefit from that now? Your ISP.

With the removal of Net Neutrality, search engines will need to strike deals with ISPs just like programmers have had to do, and then you’ll have to decide on an ISP based on a search engine you might want – as well as what websites you might want to access. Or, will some carriers show preferences for certain businesses? What’s to prevent one from favoring a shopping site over others in return for a higher access fee? What’s to prevent a consumer products company from being priced out of a website presence by bigger, well-financed conglomerates?

All of the innovation that we’ve seen? It’s going to be harder and harder for startups to get a foothold. We think the end of Net Neutrality will lead to higher prices and fewer choices for anything that we’ve become accustomed to finding on the internet. At least that will be the case until something new comes along. You can bet somebody’s hard at work developing the next alternative.

In the meantime, you can count on us to help you navigate the new world of the internet. We can help you select and install the networking equipment you’ll need to be compatible with your ISP and/or TV provider and make sure all interfaces and security systems function properly. Call us – 973-433-6676 – or email us with any questions you have as Net Neutrality events unfold.

Gigabit Service

For Verizon customers, 1-gigabit service for $70 per month sounds so good. But it may not be the service of your dreams. There’s a lot going on here, so let’s try to sort it out.

First, the initial offer is for new customers only. That shouldn’t surprise any consumers for anything we buy. Businesses routinely offer deep discounts to get new customers in the fold, and it can have one of two effects: 1.) it can upset existing customers and encourage them to churn through all their service providers, and 2.) it can be an attractive sample to get customers addicted to a certain level of service and immune to steep price increases later on.

For new customers looking to sign up, it’s not simply a matter of paying your $70 and getting a fast internet connection. There may be additional fees and required equipment upgrades (we’ll get to those shortly) on top of the initial fee, and there is a lot of confusion about how long you can keep the introductory rate before you get a big price increase. Verizon may be offering 1-gig service to existing customers as you read this newsletter, but we haven’t seen a clear description of prices for various packages as we write it.

Second, do you need that big a pipeline? Most of us don’t. Large online stores that sell lots of things through ecommerce are likely to need it. Businesses that send massive amounts of data through business applications, such as enterprise systems for huge, highly automated manufacturing systems, need it. Big, upscale hotels that offer streaming capability for their guests need it. Smaller businesses that push less data through their applications and home users who stream movies and TV programming probably don’t need it. Netflix, for example, recommends the following download speed in megabits per second (MBPS) per stream for playing TV shows and movies through its service:

  • 0.5 required broadband connection speed
  • 1.5 recommended broadband connection speed
  • 3.0 recommended for SD quality
  • 5.0 recommended for HD quality
  • 25 recommended for Ultra HD quality

Do your own math for what you need.

Third, do you have a wired network in place to use all that speed? Only a wired network can do it, and that’s why we recommend wiring office and commercial space for business. We also recommend it for new residential construction, and we recommend it if you are building a theater in your home for a big Ultra HD system. If you have devices connected to your gateway or router, you’ll get the connection speed. Any devices connected through Wi-Fi will get a slower speed, which can still be adequate based on Netflix’s recommendations.

Fourth, you won’t get gig-per-gig speed from the source. If Netflix recommends 25 MBPS for Ultra HD quality, they’re not pushing it out at 1 gig. The big businesses that need to get their data pushed out at that high a speed take advantage of a limited number of pipelines, and they pay for it.

Finally, how will you match your service to the router and cable boxes from your internet service provider (ISP), whether it’s Verizon or Comcast, and what are you willing to pay? Streaming aside, you can pay a hefty monthly fee for cable boxes capable of delivering programming and recorded shows to multiple TVs in your home. You can reduce your monthly outlay by replacing the cable boxes with a cable card that can work with four or six TVs, depending on the card. You’ll give up On Demand programming and on-screen caller ID (if you have a landline through your provider), but that may better fit your needs.

We can review your internet-connection needs for business or home and help you match equipment options to fit your budget. We can do the installation and setup – or walk you through the process and then use remote technology to help you with the setup. Call us – 973-433-6676 – or email us for an appointment.