Watching TV in the Electronic Jungle

Watching TV was so simple for anyone who remembers life before cable. Today, we have more options than ever before – and more confusion. If you’re ready to go back to Square 1 and start all over again, here’s what to look at to reset your TV – or streaming content.

If you are still into watching live broadcast TV, which many do for news and sports, you could start with good old rabbit ears. That’s the term for an antenna – just in case you hadn’t known. Channel availability and picture quality depend on whether you can get a strong broadcast signal. Cable solved that issue nearly 50 years ago and gave us more choices. (Digital channels for broadcast offer more choices, though quantity should not always be confused with quality.)

Cable was simple. A cable company got the franchise for your community, and you paid – more and more without any recourse until satellite and the internet eventually gave you more options. The old cable companies and telephone carriers still have lines that carry the internet to most of America, but our “TV viewing” is changing at the pace of a revolution.

We have countless ways to get our programming because there are so many content providers and so many companies that package or bundle the programming we want to see. Even the carriers are becoming content bundlers and creators.

For this discussion, let’s focus on the systems that deliver content for viewing on a TV. Comcast’s Xfinity and Verizon’s Fios, the two major cable carriers in my area, still offer the most programming from traditional broadcasters and other producers. With more people spending more time at home, you probably want the most variety you can get to keep everyone happy. The cable companies still deliver by coaxial cable, and we know how to use their systems. You can watch content from Netflix, Amazon Prime, Disney Plus, etc. through your cable system, although you will need to pay for them either through the cable company or the content provider. However, convenience comes at a price. You can pay $5 or more for every cable box you have.

If you get your internet service from a cable/phone company, you may be able to stream your cable channel and – maybe – save the cost of the boxes. Why maybe? Xfinity, for example, has an agreement with Roku to stream content over TVs that use it as the streaming service. If you have a Roku-equipped TV, you can add the Xfinity channel from your Roku Home page by clicking on Add Channels. If you don’t have a Roku-equipped TV but have a TV with a USB port, you can buy a Roku connection device for as little as $30 and use your home Wi-Fi network. Your payback period is six months, and quality depends on your network.

You can get Roku boxes from Xfinity, which you pay for as with the old coaxial cable box, but we found a price break of sorts. We have nine TVs in our house, including one we carry out onto the back deck. By paying $40 per month for DVR service, we’re only paying for five Roku boxes; the rest are “free.” The advantage to the Roku boxes is that they’re not tied to a coaxial cable, giving us more flexibility.

We just installed this system, so we’ll need to get some operating experience before we can report on its success – or lack of it.

If you watch all your content on a computer or mobile device, the question of a cable box or Roku box is moot. If you don’t want to use your cable company to get cable-like viewing for broadcast TV stations and programming such as news and sports, there are numerous streaming providers.

What will work best for you? The variables include:

  • Broadcast signal strength for some live TV
  • The provider of the content you watch
  • Your preference of cable or internet-based content delivery
  • The devices you watch on and the number of devices you use at any given time
  • Your internet connection
  • Your Wi-Fi network
  • Your TV/internet budget

We can help you sort through the possibilities to put together a package that will meet your priorities, and we can install and configure any equipment you need. Call us – 973-433-6676 – or email us to discuss your wants and needs.

Apple TV+ – Delicious or Wormy?

Apple has announced it will launch its own TV streaming service this fall, Apple TV+. Apple will join Netflix, Amazon and others in providing content. We don’t what it will cost, and we don’t know if the experience will be delicious or full of worms. But we can count on Apple disrupting the market and changing the game. It’s how they play it.

Let’s start with the promises. Apple claims its new stream will be “the new home for the world’s most creative storytellers featuring exclusive original shows, movies and documentaries.” If you want a hint about if they’ll be able to keep that promise, they will debut with a sneak peek through a new Apple TV app that works across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices. You’ll be able to subscribe to Apple’s TV channels a la carte and watch them through the app.

You may want to look at Apple’s move as another reason to cut the cable cord, but we don’t see it that way. Even though increasing numbers of people are streaming programs through their TVs, in addition to computers and devices, cable companies are accommodating customers who want programming from “non-TV” providers. You can get Netflix, Amazon, Hulu and Apple – in addition to premium content providers such as HBO and Showtime – through your cable system. And why not? As gatekeepers, they’re happy to pick off a few dollars in subscriber fees from any and all content providers.

And it’s as a gatekeeper and content provider that Apple may be trying to maximize its hold on content viewing. Apple has a big market share of smartphones and an even bigger share of tablets – all in addition to a large base of Mac computers. But it’s way behind Roku and Amazon for connected TVs with only 15 percent of the market. Further, more than half of the nation’s TV streamers use Roku or Fire TV, and some 30 percent use smart TVs. Apple gets only 15 percent of the streamers. Clearly, Apple will need to partner with those who deliver content just as much as it will need to provide strong content to make this venture work.

We don’t know what Apple TV+ will cost, but various sources figure it will fall somewhere in the range of $10 to $15 per month. Apple could undercut the market with attractive intro deals. They have the resources to do it if they wish. With a push based on low prices and innovative programming, Apple could disrupt the industries that create and deliver content, especially in the short term. But history tells us that other industry giants will react to meet their own needs – and that some upstart will find a way to step on the giants’ toes.

Whatever happens, here are some things to keep in mind:

  • High-definition streaming requires a fast internet connection and a powerful Wi-Fi network. If you have multiple high-def TVs and a slew of devices, you’ll need lots of speed and capacity.
  • Many consumers get their internet from cable providers, and there are some things you need to balance when figuring out how much content to get from cable or the internet. Cable companies are willing to give you good internet speed if you’re a cable TV customer. If you are an internet-only customer, you may pay more for your connection, and you may face caps on how much data you can download. For the cable companies, it’s all about profitability.
  • How and where do you want to watch your content? Cable is good for big TVs for large groups, but you can take your devices anywhere. Consider the price of what you watch on. You can get a really good, fairly big TV for $500 or less, and you can pay twice that much for a mobile device.

We can help you make smart decisions about how and where you’ll watch programming by looking at the technology currently in your home and recommending what you’ll need to have a system that works for your preferences. Call us – 973-433-6676 – or email us for answers to your questions or to set up an appointment to discuss your needs.