Data Cap Management Poses Challenges

We called it a long time ago, and now it’s a reality. Internet service providers (ISPs) are capping data, and it couldn’t happen at a worse time. As we continue to work and learn at home, use cloud-based services for application programs and data storage retrieval – and stream more entertainment, we’re set up to use more data. You’re going to need to look at data bytes like you look at calories on a menu.

We all know that calorie counts on a restaurant menu don’t tell the full story. The calorie count for a salad may be low, but dressing may raise the total through the roof. Knowing how much data you’ll use to watch a standard-definition movie on a device of any kind won’t really help you a whole lot in planning your data usage for a month. In reality, you’ll want that visual salad dressing – HD or 4K resolution – to enjoy the quality of the experience. A movie that requires 600 to 700 mbps to watch can easily balloon to 4 Gigs.

What’s really ugly about it is that most households or small businesses have multiple users on their internet plans. We’re still not going back to the office in droves in anytime soon, and the same is true for kids going back to school – although that will likely happen faster. If you have a business and have employees logging into your network from home, they’re using your data while logged into your system. They’re also using their own data to log in.

In addition to logging in to work from home, kids are logging in for classes, collaborating with classmates and doing research. That uses data.

Everyone, no matter where they are, is using cloud-based software to run applications and work with files. We’re all using data, too, for email, web browsing, social media and entertainment. That last item is a major source of data use for families that have cut the cable TV cord. The more people you have streaming different content, the faster your data usage can run up – and up.

We have no problem with that; it’s a reality. But we do have a problem with the ISPs’ lack of transparency in sharing our data usage. You can’t easily find how much data you’ve used during a billing cycle so that you can manage it. The ISPs make it easier for their big-business customers to know how much data they use. They don’t do it for small businesses or residential users.

If you don’t know how close you are to your limit or if you’ve exceeded it, you can be in for a surprise. Either your service will drop down to a slower speed, which is not cool during a business meeting or class, or you’ll wind up with an extra charge on your bill.

As the cable companies lose traditional cable TV subscribers, they need to make up for lost revenue by fine-tuning how they price their data plans. That’s fine. We knew they’d come to data caps. We just want them to be more transparent about telling us what the caps are, letting us know when we’re close and giving us realistic options for managing our caps.

Call us – 973-433-6676 – or email us if you have any questions about how to better manage your data use and monitoring at home or at the office.

It’s All About the Switch

As data pipelines and Wi-Fi networks get bigger and faster, you need to pay attention to the switch, the connector that brings the service into your office or home and sends it to your network. You may need a hybrid system that includes an up-to-date switch and some hardwiring to unleash the full power of the internet service that you pay for.

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We’re Not Neutral on Net Neutrality

The intended repeal of net neutrality by the FCC will affect all of us. We’re likely to see the first changes as they affect the cost and availability of streamed programming and premium content; less is likely to cost more. We don’t know, yet, how it will affect search engines and your ability to find local businesses or anything else on the internet.

 Let’s start with a quick review of the history of the internet. It began as a level playing field for exchanging information worldwide, and it led to a communications revolution. It mightily disrupted the communications industry’s business models in every way imaginable.

Telephone calls, for example, are free or cost just pennies per minute to almost anywhere in the world. We can even make video calls for free. The internet, in this case, took away a revenue stream from traditional telephone carriers – and added a business capability for the cable TV industry.

Telephone service – or voice communication – became essentially a throw-in for telephone carriers and cable providers. Even if they were restricted in some markets in certain ways, at least one of each plus a satellite carrier could compete for your business. That led to service tiers and bundles of programming that customers were likely to buy.

Cable or satellite TV, in turn, was impacted by the internet. You don’t need a cable connection – or a satellite dish – to get all manner of visual content: TV shows, movies, etc. All you had to do was buy and install a good Wi-Fi system in your home and pay for fast enough internet service, and you could pick and choose what you wanted to watch.

This setup, which has continued until now, has allowed a number of smaller, innovative companies to get into the content business, either as producers or carriers. Companies that have innovated in some way, shape or form have become big-time players in the internet. Google, Amazon, Netflix, Microsoft and the like are relatively new companies that grew rapidly by exploiting technology.

But those companies are not ISPs (Internet Service Providers). The ISP business is essentially comprised of telephone and cable carriers, and that business has been commoditized. How many of us have switched ISPs at the drop of a hat to save a few bucks on basic services or add new features for very little additional cost? How many of us have simply dropped cable or satellite TV?

One of the factors that has contributed to our freedom of choice is Net Neutrality. Simply put, it is a governmental regulation that prohibits any ISP from blocking or slowing down virtually any content from virtually any provider. If you pay for 300-mbs internet service or 1-gigabit service, you can get it at that speed because the ISP can’t block it or slow it down.

That’s different from most cable or satellite TV services. Ever since their inception, they have sold blocks of programming in tiers. The more programming you want, the more you pay. If you want to pay less, you sacrifice choice – or you choose not to get high-definition service. That was OK because with Net Neutrality, you could get programming over the internet, and you could price your service more selectively.

The removal of Net Neutrality means that your internet service will now be bundled like cable/satellite TV programming. You want to stream Netflix or Amazon programming? There could be a premium charge for that. You want to stream sports or news programming? Your ISP can negotiate with the program providers to determine which ones they’ll carry and at what data speeds. No matter how it happens, your cost is likely to go up.

And there’s more. What about your favorite search engine? Why has Google fought so hard to become the dominant search engine? Why does Facebook keep trying to expand its user base? You know why: they can get more advertising dollars. Who doesn’t get any benefit from that now? Your ISP.

With the removal of Net Neutrality, search engines will need to strike deals with ISPs just like programmers have had to do, and then you’ll have to decide on an ISP based on a search engine you might want – as well as what websites you might want to access. Or, will some carriers show preferences for certain businesses? What’s to prevent one from favoring a shopping site over others in return for a higher access fee? What’s to prevent a consumer products company from being priced out of a website presence by bigger, well-financed conglomerates?

All of the innovation that we’ve seen? It’s going to be harder and harder for startups to get a foothold. We think the end of Net Neutrality will lead to higher prices and fewer choices for anything that we’ve become accustomed to finding on the internet. At least that will be the case until something new comes along. You can bet somebody’s hard at work developing the next alternative.

In the meantime, you can count on us to help you navigate the new world of the internet. We can help you select and install the networking equipment you’ll need to be compatible with your ISP and/or TV provider and make sure all interfaces and security systems function properly. Call us – 973-433-6676 – or email us with any questions you have as Net Neutrality events unfold.

Pass on Provider-Provided Gateways

Whether you get your Internet and VOIP telephone service from your local phone carrier or cable company, you likely use their “gateway” as a router. They’ll tell you it’s free, but it’s not. You pay a monthly rental fee, for one thing, and you may be bound by the strings attached – later if not now.

You have choices when it comes to choosing and setting up the equipment and configuration of your communications and network systems. For starters, you can have your service provider configure your gateway, which can bring in your TV, Internet and phone service, to be just the modem. That way, you can use your own router for your Wi-Fi network.

Using your own router has its pros and cons.

  • You can use your existing network configuration or, if you get a new router, set up your configuration to match the needs of your office or home.
  • You can control the bandwidth going to computers, printers, TVs, devices, etc. on your network and to any applications that run over your network.
  • You – or anyone you hire – can make changes to fine-tune your network as needed. Your provider’s tech support may not cover everything you want to do, regardless of whether they give you support by phone or send a technician.
  • You control all access to your network.
  • Depending on the provider’s set-up, you may lose some features they provide, such as remote controls or caller ID on your TV screens. In some cases, you can work around those issues.

However, the aspect of provider-provided gateways that we dislike more than anything is that your provider can use your gateway – the device they put in your home or office – to create a public hotspot. While it won’t give outsiders access to your network, we see it as a way to use your service fees to expand their networks when they should be spending money on infrastructure. In some ways, it also makes you dependent on their customer base to provide your service in an urban or more densely populated area.

Once they create that network of hotspots, it becomes easier for the provider to control the bandwidth and affect how you use your network.

Personally, I think that’s just wrong.

If you have any questions about gateway and router technology or need advice or assistance in setting up or optimizing your network, we’re ready to help. We can service any technology system that comes into your house or business and make sure it meets your needs – not your provider’s. Send us an email or call us at 973-433-6676 to discuss your needs or make an appointment.