Password123 and Other Common-Sense Anomalies

We continue to be amazed at the utter lack of common sense some people have when choosing strong passwords. Even if you satisfy all the algorithms for an allegedly strong password (upper- and lower-case letters, numerals and special characters), you may leave hints that make all too easy to crack it. Here are some factors to be aware of.

We believe the most important thing anyone has to understand is that nobody – absolutely nobody – is not on the internet. Obviously, you’re an online regular if you’re reading this, but even somebody who has never owned a computer or has paid for everything only in cash has an online profile. Birth certificates, census reports and immigration records from over 100 years ago are available online. Have you ever seen a security question (not one you’ve chosen and answered falsely) that asks about an old, old address of yours or a sibling?

Based on all the available information about you, it defies my logical definition of common sense to know why an attorney uses lawyer123 – or even lawyer123! – as a password. If you promote your profession or business on a website and somebody wants to crack your personal info, they’ll likely try using your profession – with 1234 and a special character.

Use common sense as well as technology’s tools to both make your life convenient and more secure. You can start with a password manager, such as Dashlane, which requires you to know only one really strong, difficult-to-crack password. You use that password to use the password manager, and the program generates random passwords that have no connection to you, your hometown or your first pet.

When you use a GPS system to go someplace, are you always aware of your surroundings in case something just doesn’t look or feel right? Common sense should tell you that you might not be in the right neighborhood or that the system’s algorithms are telling you to make a left turn where you can’t or to go the wrong way on a one-way street. Technology is an imperfect tool. It’s up to you to make sure you have the latest version of your technological tool, which we hope will have fewer imperfections.

Common sense will be society’s best defense in combating the way technology can spread disinformation and misinformation. This is not a political statement. Disinformation and misinformation have been used since before the printing press, but today’s technology makes it much easier to create and distribute words and images. There is no technological tool for critical thinking.

However, we can help you with the tools that can help you enhance your online security and your life. Call us – 973-433-6676 – or email us with any questions you have about better living through technology. It makes sense to be up to date.

Convenience vs. Competition: What do You Think?

The Department of Justice is beginning an investigation of “big data” companies and their hold on your online activity. This is not intended to be a political rant, but we’d like to know your thoughts on convenience vs. competition.

Here’s the executive summary of the DOJ’s investigation:

  • DOJ is reviewing whether and how market-leading online platforms – Amazon, Apple, Facebook, Google and the rest of the usual suspects – have achieved market power and are engaging in practices that have reduced competition, stifled innovation, or otherwise harmed consumers.
  • The review will consider the widespread concerns about competition that consumers, businesses, and entrepreneurs have expressed about search, social media, and some retail services online.
  • The goal of the review is to assess the competitive conditions in the online marketplace in an objective and fair-minded manner and to ensure Americans have access to free markets in which companies compete on their merits to provide services that users want. 
  • If violations of law are identified, the DOJ will proceed appropriately to seek redress.

The investigation – or review – caught our attention because Amazon’s recent Prime Day blew projected numbers out of the water. Why not? When you want to buy a product, what do you usually do? You use Google to find the best price or fastest delivery, and you generally go to an Amazon website – where Amazon has your address and credit card info on file. Yes, it’s basically one click or just a few, and your shiny new object is on its way – sometimes with same-day delivery.

I admit, that’s how we sometimes shop for products and make our purchase decisions. I don’t know if the size of Google and Amazon limits my choices – or if they limit them significantly. I might never know if a local merchant has a better product, price or customer service because smaller businesses don’t have the numbers to show up in a Google search where I can easily see it. I don’t know if another search engine (not Bing, which is Microsoft) would give me better results because Google is ingrained in my mind. It’s even become a verb.

We recognize that technology and laws are complex fields, and we’ll all have different opinions about what makes a good law. But we’d like your thoughts on competition and convenience. If you would answer a few questions either by return email or by leaving comments for everyone to see, we can share what’s important to us:

  • Do you automatically use Google for product searches?
  • Would you use another search engine if it were readily available and gave the results you needed?
  • Do you go to websites only at the top of a Google search?
  • Do you click on the ads at the top of the search results?
  • Do you go to a product provider’s website directly before or after seeing Amazon results?
  • Do you really care that Google and Amazon are so big that they might be stifling competition and limiting your choices?

Thanks in advance for sharing your thoughts.

Kohls and Amazon Starting a Trend?

“If you can’t beat ‘em, join ‘em” is an old adage. It applies to today’s retail environment, in which we love ordering stuff online but hate the process to return the stuff we don’t love. Kohls and Amazon may solve our problem while they help themselves with a new program.

Beginning in July, the companies will roll out nationally a program that began two years ago at 100 selected stores in Los Angeles, Chicago and Milwaukee. It should be a win-win-win for consumers, Amazon and Kohls when the program goes operational in some 1,150 locations in 48 states.

We expect to be able to return merchandise that doesn’t work out or when we change our minds. It’s especially true when we buy online because we’re buying it sight-unseen or without having tried on or tried out the product. In a report in the publication Retail Dive, more shoppers than ever factor returns into their purchasing decisions. They cite a report from Stockholm-based payments company Klarna, which shows that 82% of shoppers consider returns a routine part of shopping, while 84% say they’re more likely to buy from a store offering free returns. Sixty-two percent say they wouldn’t purchase from a store that doesn’t offer free returns.

The numbers show online shoppers want a more seamless experience and will reward retailers who deliver it. Nearly half (44%) of respondents say slow returns are the most frustrating part of the returns process, as anyone will attest to. You have to put the product back in the box (a challenge of its own), seal it and bring it to a designated shipper. Still, 86% say they are more likely to return to a retailer that offers free returns.

Clearly, we demand mulligans, and that creates logistics issues for online retailers.

First, Amazon, which could handle 50% of online purchases by 2023, doesn’t have many retail outlets. Yes, you can pick up Amazon-ordered merchandise at Whole Foods, and the company is experimenting with cashless retail stores, which can be pick-up points. But those types of stores are not equipped to take back large volumes of clothing or household goods. The return program with Kohls gives Amazon customers a convenient place to bring back unwanted items, and Kohls must obviously have the logistics network capable of handling the returns.

Kohls can win by getting traffic into its stores. That’s a no-brainer. Just because you return something doesn’t always mean you don’t need the item. Who knows? You might find just what you need or want – in the right size or better style – while you walk through the store. And if you carried an item into a store, you can certainly carry it home.

The return policy covers “eligible” items, which may have something to do with size. You’ll be able to find out when you initiate the return process online, which is a requirement. You’ll need to take care of authorizations and paperwork through your Amazon account.

Our only advice: Make sure you maintain tight security for your network and account passwords. Any questions, call us – 973-433-6676 – or email us.

Tax Season: The Next Scam Season

I don’t know whether more money changes hands during the holiday shopping season or during tax season, but a lot is at stake between now and April 17 as people prepare tax returns. It’s a busy time of year for scammers, most of whom want to use fraudulent information to get your tax return money.

Probably one of the most common scams is someone calling from the IRS to say you owe back taxes. This happens every year and all year long, too. But there’s just one thing we want to remind you about, even if you know it: The IRS does not contact you by phone. Nor does the IRS contact you by email, a form of communications a scammer will use in a phishing expedition. The IRS sends you a letter.

The other scams you are likely to encounter are calls or emails from people or companies offering to prepare your tax returns and even provide you with an advance on your refund. The email scams are more insidious because if you click on a link, it could automatically trigger a breach of your computer that reveals sensitive information. If you follow through on a phone call or link, the scammer is going to request your Social Security number and other info that goes on a tax return. If the scammer is offering to advance you money from an expected refund, they’ll want your banking info, too. Once a scammer has this and other personal information, it’s easy to get credit cards and loans and commit crimes in your name.

From a computing point of view, we again remind you not to open emails from people you don’t know who offer help during the tax season. Delete them immediately. Do the same with an email from someone you know that seems out of context because it’s so easy to spoof an email address. For example, would you really expect Norman Rosenthal or Sterling Rose to prepare your taxes?

You can protect business and home networks and computers by making sure you have new, strong passwords for all networks and accounts. Strong passwords are long and contain a combination of upper- and lower-case letters, numerals and special characters. With the breach at Equifax, the risk of fraud is higher, and one of the problems it can lead to is that someone will file your tax return before you do.

With protection in place, you can use the internet for all of your tax-related activity, starting with IRS’s official website https://www.irs.gov/. In addition to being able to get tax forms and answers to questions, you’ll find links to help you find and verify information about tax preparers, including 10 tips for choosing one.

If you are preparing your own taxes, we recommend you use one of the established software providers to reduce your risk of a security breach, especially when you file online.

While we don’t prepare taxes, we can help you keep your networks and computers secure. Call us – 973-433-6676 – if you think your system may have been compromised. Call us or email us if you have any questions about system security or security settings for any software you use for tax preparation and filing.