You don’t need to hold your breath, but Apple is making a big series of announcements at 1 p.m. ET tomorrow. One expected announcement is the new, foldable iPhone 18 Ultra. In our opinion, it’s not for everyone.

According to reports we’ve seen, it will have a book-like design, and it will measure around 5.5 inches when closed and 7.6 inches when open. It will be similar to using an iPad when unfolded. Because it’s expected to be so thin, there will be compromises. It will use Touch ID instead of Face ID, and it won’t have a telephoto camera.

So, if you are looking to combine an iPhone with greater photographic capabilities, you likely will want the Pro or the Max Pro model, neither of which is foldable. The Pro will feature the new A20 Pro chip, a smaller Dynamic Island, and a new dark cherry color option. The Pro Max adds a larger battery and a variable aperture camera.

The iPhone 18 is anticipated to bring significant upgrades in camera technology, particularly with its variable aperture and enhanced AI capabilities, which could lead to even better photography experiences compared to the iPhone 17. Both will have a 48 MP main lens and ultrawide camera, but the Pro Max will have a variable aperture on the main lens. That will give you more control over depth of field and light intake for better pictures. It will also have better AI-based processing. However, it will come at a cost of nearly $2,500.

The expected prices for the Pro and Pro Max are expected to be $1,099 and $1,299, respectively. Apple is expected to introduce a new iPhone 18 and iPhone SE in the spring. The base model for the iPhone 18 is expected to be $799.

The consensus we’ve seen is that it doesn’t make much sense to upgrade from the 17 to 18 unless you really want the better camera or if you want the folding capability and larger workspace of the 18 Ultra.

In addition to the phones, we can expect to hear about:

• Apple Watch Series 12 and Ultra 4, both featuring a new chip and a number of fitness feature advances, especially for the Ultra 4
• A smarter, better-connected Apple 4K TV
• Second-generation HomePod with improved sound quality, device responsiveness and integration with other Apple products

As always, we’ll be available after announcements to answer your questions about the new products and offer selection advice based on your needs. Call us – 973-433-6676 – or email us to set up an appointment.