If you’re in the market for a new mobile phone, it won’t be a Windows phone. With Windows 10 as the operating system for less than 1 percent of the mobile market, Microsoft is killing its mobile phone. It’s all about the apps – more specifically about app developers.
With Android and Apple accounting for more than 99 percent of the worldwide mobile market, app developers have put all of their efforts into those systems. Apple generally gets the nod to get an app first, but selling an app to Android can be equally enriching for developers.
Both Apple and Samsung are expected to release new phones this year, the iPhone 8 and Galaxy S8, respectively. Samsung needs a replacement for its ill-fated 7 series, and Apple needs new energy for its 8 series. Whichever manufacturer and OS you choose, you’ll find plenty of features and power – and an abundance of apps.
The apps are critical because we use our phones for just about everything but talking. We shop, find restaurants, use navigation to find the best route to places we’ve gone to for years, research healthcare options, watch TV and movies, read newspapers…
We’re not only untethered from a desktop computer or television, we can do or watch anything on our phones as long as we have internet access. Why, we don’t even need to reach into our wallets for charge cards to make some purchases. Apple, Google, financial institutions and merchants all have secure apps that help protect your credit card information through series of transfers between the merchant and your account. This is one of those few instances in which convenience can be more secure.
According to the website Statista, there were some 2.2 million apps available from the Apple Store as of this past January, and there were a similar number available from Google Play last year. Microsoft, by comparison, had 669,000 apps available from its Windows Store. While gaming apps are in decline, which some parents may find hard to believe, Smashing Magazine reports the biggest growth is coming in customization apps, such as launchers, icons, wallpaper and lock-screen apps. The next growth area is newspapers and magazines.
Other categories for app growth include:
- Productivity tools
- Lifestyle and shopping solutions
- Messengers and social apps
The trend toward mobile apps shows no signs of letting up. With slightly less than half the world’s population owning smartphones, you know there’s an upside waiting to be tapped. A growing number of major companies in the world see mobile devices as a catalyst to transforming their businesses, and the value of mobile apps is expected to more-than-triple by 2020. With mobile apps and Bluetooth integrating with our cars and homes as well as just about every aspect of our lives, apps will fuel the growth of mobile devices, and more users will demand more apps.
We happen to like Apple phones and tablets because we believe they work better with Outlook for email and calendars and because we believe its proprietary OS offers better security. But we are impressed with the creativity that Android’s open software spawns. For most users, either OS will run apps equally well. Your choice may simply come down to the cost of the device and the best plan you can find from a wireless carrier or provider. We can help you whittle down the daunting number of considerations in mobile device selection – and we can help you set up your device to integrate with other systems, including storage options. Call us – 973-433-6676 – or email us to discuss your mobile device needs or with any questions you have about using your apps more efficiently.