Windows 11: Logos and Images and a New Tech Environment
Logos and images – like any work of art – have stories behind them that may not be apparent to the eye of the beholder. One client had a view of Microsoft’s logo for Windows 11 that we didn’t quite see and had to hide for him. And while not everyone has a favorable view of Windows 11 as an operating system, there is a marketing purpose that we find laudable – no matter how you view it as a user. It identifies a new tech environment.
Microsoft views its Windows 11 logo as a bloom. Ideas bloom, projects bloom, and the Windows 11 default background blooms. The bloom logo is meant to blossom onto the desktop. The bloom logo can shift and turn to represent the diversity of people that use Windows, and it’s meant to show how they could bring Microsoft and Windows closer together. That’s the bloom part. The color part is that blue is the color people associate most with Windows.
The bloom part of the logo apparently got to our client. It may have been some frustration, or he may have been channeling his inner Georgia O’Keefe (you’ll have to google that one). The frustration may have come from having to replace an old laptop that we set up to work with an old desktop for remote access. He needed a new laptop before motoring across the country, and he wanted the Windows 10 operating system. After a lot of fits and starts caused by supply-chain issues, we finally settled on a new Microsoft Surface with Windows 11. There was one key issue, however. He told us we had to get rid of the vagina image on the screen. He was referring to the bloom image on the logo. We were able to reconfigure his desktop screen for a solid blue background with no image at all.
To be honest, we never saw that visual relationship. Instead, we saw a relationship with how technology continuously blooms, grows, and blooms again – and we saw two technology trends in getting our client set up to meet his computing needs.
First, we saw the trend to smaller, more powerful devices. The Surface represents that trend, and it makes a lot of sense for people who are mobile and need more than a telephone or a touchscreen tablet. With its keyboard, the Surface lets users get much more use out of all their apps, especially the Microsoft Office suite and other business or sophisticated graphics apps. It can be as effective as having a computer for most of the needs of many users.
Second, we were able to tie it to our client’s desktop computer using a recent Microsoft service, Cloud PC, with Office 365. Available for a monthly fee, it lets subscribers access their Cloud PC through an application or web browser on any device, from anywhere with an internet connection. It follows other products and services to the cloud, from Windows Server on Azure to the suite of Microsoft Office productivity applications in Microsoft 365. Windows is already accessible in the cloud via Azure Virtual Desktop, which offers customers the flexibility to create and run their own virtualization service. Windows 365 is a new virtualization technology for Windows that is easy to set up and deploy for today’s login-from-anywhere, mobile workforces.
And that’s where we see technology heading as we become a more hybrid workforce that alternates between working in the office and working at home – or from some exotic location where professionals want to combine work and travel. For those who prefer to work on a desktop computer, they likely will have that big unit at home instead of at the office. When they come into the office – where they may share space with other employees – or work from some remote location, the smaller, lighter Surface or a laptop will give them access to all the data and apps they need.
This new type of technology setup will require some special configurations, but it’s one area that can help you as a user or employer. We can help you select the best equipment for your needs and make sure you have all the needed connection capabilities. And we can blend new and existing technologies so everyone can function smoothly 24/7/365 from anywhere.
Call us – 973-433-6676 – or email us to set up an appointment to discuss your new-era technology needs.